Does your business need SEO
Surprisingly there are no less than 1.3 million SME businesses in the United Kingdom that aren’t even online. Of the companies that do have a website, most manage to have a poorly designed and ineffective presence online. Whatever industry you’re in, the web must be a fundamental part of your marketing strategy. You should ignore it at your peril.
There are numerous reasons why the Internet is not properly embraced by smallcompanies. Many business owners wrongly believe that a site is simply a luxury they can’t afford. This couldn’t be further from the truth. The costs of having a great website designed are much lower than you may first assume. A website that will be a vital asset for years to come will most probably cost no more than one annual half page display advert in the Yellow Pages or a single page advert in an issue of a trade mag. There’s no reason for any company site to look like it’s been designed and developed by a complete novice, but it’s important to get it right the first time. Choosing a web developer based on them giving you the cheapest price might be attractive in the short term but won’t ever garner long term good results. You should see a website as a long term investment, just as you would with any other business investment.
Having a website is very a cost effective way to advertise company and immediately demonstrate a trustworthy, professional image. But, having a website isn’t always enough. Apart from the branding, layout and content the most important part of a website is making sure that it is optimised so that you get visitors. There are a number of ways to get your website noticed online including offline advertising, internet marketing and pay per click but the most effective of all is SEO. SEO stands for Search Engine Optimisation – which put simply is the process of optimising and improving your websitecontent in order to increase volume and quality of traffic to your website. The higher your website appears in the search results, the greater the chances that your site will be clicked on . Most companies that do have websites are in many cases offering little more than online brochures. They are usually impossible to find on the main search engines unless someone actually searches for them by name. The top 10 results will attract the most potential customers, with the top spot getting most of the clicks. It is a common misconception that it’s hard to get to the top for these kinds of search terms and best of all the resulting traffic and potential customers are all free. The number one position on Google’s search results receives 42% of the clicks. Below the top few spots, the percentages decrease drastically. If your website is appearing past page one of the search results, you are missing out on a lot of traffic and therefore potential customers. Every company should have, at the very least,an optimised website. Speak to us today at SEO Essex - as the leading Essex SEO company we can help your business get to the top of Google.
